Entrepreneurial sparks and a commitment to environmental sustainability can serve as a powerful means to unleash change. Ariana Martín can attest to this. In the quaint town of Portugalete, Bizkaia in Basque Country (northern Spain), Ariana co-founded Roseo Eólica Urbana in 2020 with a vision to transform urban energy consumption.
After years of professional experience, Ariana enrolled in a Master’s program in Entrepreneurship and Business Management at the University of the Basque Country (UPV/EHU). It was there, amidst like-minded individuals and innovative discussions, that she found her calling. A project presented by a colleague in the renewable energy sector piqued her interest, leading to the formation of a dynamic team, which included engineers who shared her vision. This collaboration blossomed into the creation of Roseo, aiming to provide small-scale wind power solutions for urban environments.
Innovating for a Sustainable Future
At the heart of Roseo’s approach lies a commitment to harnessing wind energy in urban settings. The startup’s offerings, the Anemoi service and the Rosbi wind turbine, are designed to allow cities to generate their own clean energy.
Ariana, CEO of the company, emphasizes the importance of doing what you love: “It’s about pushing the potential of both myself and my team to the limit. Contributing to society with a new way to generate energy is a significant challenge.”
This passion is evident in Roseo’s innovative solutions that integrate seamlessly into urban landscapes without causing noise or disruption. With society increasingly aware of environmental challenges, Ariana recognizes that clean energy solutions are no longer optional but essential.
“Today, public awareness of environmental issues is growing, evidenced by increasing social movements demanding improvements in this area,” she notes.
This societal shift, coupled with favorable European policies, has paved the way for Roseo to carve out a niche in the burgeoning market of urban wind energy.
While Roseo’s technological innovations focus on renewable energy, the company also faces the modern challenges of digitalization. By storing information in the cloud, Roseo can streamline decision-making and enhance communication, enabling rapid responses in the fast-paced startup environment.
“Digitalization is now indispensable,” she adds, recognizing its role in reaching a wider client base and establishing effective operational processes.
As Roseo Eólica Urbana continues to grow, its story highlights the intersection of entrepreneurship, innovation, and sustainability. The founders remain dedicated to their vision of empowering urban areas with clean energy, ensuring that their community not only meets today’s energy demands but also paves the way for a more sustainable future.
Learn more about Roseo Eólica Urbana at https://roseo.es. We thank GEM Spain, host of the GEM 2024/2025 Global Report Launch in Bilbao, for providing this material and helping to put our data in a real-world context.